For agencies like ours, it’s the eternal question. Are we a necessity or a luxury? In fact we’re both, and we can prove it.
Here is how $15,000 packaging design netted $125,000 in sales in just 3 months.
As Woodstock’s growth exploded last year the brand moved to take advantage of its hard-earned momentum with a new cross-category Infused product line dubbed LIVE with Vape, Pre-Roll and Flower SKU’s. Nomad’s challenge was to ensure our designs were on tempo with this product innovation.
We conceived a swank, retro 80’s aesthetic to underpin the entire line. And for print, a holographic foil for extra color pop laid against soft touch packaging for a luxurious feel, executed flawlessly by our friends at Sun Grown. The combination of product quality and attention-arresting design not only opened new dispensary doors for Woodstock but empowered them to command higher margins.
Did we mention this is a 3 month ROI? Lucky for Woodstock, they'll have these rad new designs for years to come.
So…we’ll ask again, are we a necessity or a luxury? Do you feel lucky, punk? Well, Do ya?